Mar3023 Lecture - Crystal Cozart 1 Molly is looking online at www.dell.com because she wants to design her own Dell laptop with the features that

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Crystal Cozart June 14, 2010 1.) Molly is looking online at www.dell.com because she wants to design her own Dell laptop with the features that are most important to her. She is having trouble with choosing a few features so she decides to call customer service. Delilah is the Dell representative that answers the phone, and she is successful with helping Molly get exactly what she wants and a little extra by making a few suggestions. Molly got even more than what she was looking for by co-creating her Dell computer and its value to her. Which characteristic of services did Delilah most help create? a. Tangibles b. Inconsistency c. Inseparability d. Inventory e. Reliability 2.) Jessica is the manager of Chic and Sexy Shoes. She has been obsessed with shoes since she was 3-years-old, and stepped into her mom’s Manolo Blahniks. Her mistake with her new business is that she orders everything from Steve Madden (avg. $50 a pair) to Manolo Blahniks (avg. $450 a pair) because she has a love for
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/13/2011 for the course MARKETING 3023 taught by Professor Lutz during the Fall '10 term at University of Florida.

Page1 / 2

Mar3023 Lecture - Crystal Cozart 1 Molly is looking online at www.dell.com because she wants to design her own Dell laptop with the features that

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online