Mar3023 Lecture 7.28.10 - Crystal Cozart July 28, 2010 1.)...

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Crystal Cozart July 28, 2010 1.) P. 131 Marlena usually buys her favorite MAC purple eyeliner for Sephora’s brick-and- mortar store in the mall because she is there so often. However, when she went into the store to look for her favorite eyeliner, the shade she always buys was sold out. Since Sephora was let her down, she decided to go directly to the MAC website, www.MACmakeup.com , to make her purchase. The website had blogs from people sharing makeup tips, information on the product and its creation, their environmental and social concerns, and how-to videos on getting certain looks by the top makeup artists in the country, but not the actual products for sale. The objectives of this kind of website include which of the following: I. Facilitating Sales and Brand Building II. Selling Merchandise III. Creating a Virtual Community IV. B2B E-Commerce V. B2C E-Commerce a.) II and IV b.) I, IV c.) I, III, and V d.) III, and V e.) I, II, and V 2.) P. 129 Julie is about to graduate college and is trying to get her 5-year-plan together. She
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This note was uploaded on 02/13/2011 for the course MARKETING 3023 taught by Professor Lutz during the Fall '10 term at University of Florida.

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Mar3023 Lecture 7.28.10 - Crystal Cozart July 28, 2010 1.)...

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