{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Chapter 11_defs_first - Contemporary Advertising Chapter 11...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Click to edit Master subtitle style  Arens, Weigold,   Contemporary Advertising (12e) Contemporary Advertising Chapter 11: Definitions The definitions are given, you generate terms Twelfth Edition Arens, Weigold, Arens Run “slideshow” in PowerPoint to view
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Animatic u rough television commercial produced by  photographing storyboard sketches on a  film strip or video with the audio portion 
Background image of page 2
 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Animation u The use of cartoons, puppet characters, or  demonstrations of inanimate characters  come to life in television commercials; 
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Audio u The sound studio control room, the board  that channels sound to the appropriate  recording devices and that blends both live 
Background image of page 4
 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Ayer No. 1/Poster-style Format/Picture-Window Layout u layout that employs a single, dominant  visual that occupies between 60 and 70  percent of an advertisement’s total area 
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Benefit Headline u makes a direct promise to the reader 
Background image of page 6
 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Body Copy/Text u text of an advertisement that tells complete  story and attempts to close sale 
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Boldface u Heavier type
Background image of page 8
 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden.
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}