Chapter 11_defs_first

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Unformatted text preview: Click to edit Master subtitle style Arens, Weigold, Contemporary Advertising (12e) Contemporary Advertising Chapter 11: Definitions The definitions are given, you generate terms Twelfth Edition Arens, Weigold, Arens Run slideshow in PowerPoint to view Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Animatic u rough television commercial produced by photographing storyboard sketches on a film strip or video with the audio portion Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Animation u The use of cartoons, puppet characters, or demonstrations of inanimate characters come to life in television commercials; Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Audio u The sound studio control room, the board that channels sound to the appropriate recording devices and that blends both live Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Ayer No. 1/Poster-style Format/Picture-Window Layout u layout that employs a single, dominant visual that occupies between 60 and 70 percent of an advertisements total area Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Benefit Headline u makes a direct promise to the reader Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Body Copy/Text u text of an advertisement that tells complete story and attempts to close sale Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Boldface u Heavier type Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden....
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This note was uploaded on 02/13/2011 for the course ADV 3008 taught by Professor Weigold during the Spring '08 term at University of Florida.

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Chapter 11_defs_first - Click to edit Master subtitle style...

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