Chapter 12_defs_first

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Unformatted text preview: Click to edit Master subtitle style Arens, Weigold, Contemporary Advertising (12e) Contemporary Advertising Chapter 12: Definitions The definitions are given, you generate terms Twelfth Edition Arens, Weigold, Arens Run slideshow in PowerPoint to view Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Animatic u rough television commercial produced by photographing storyboard sketches on a film strip or video with the audio portion Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Analog Proof (Chromalin) u uses a series of four very thin plastic sheets pressed together; each layers light-sensitive emulsion turns one of the Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Animation u The use of cartoons, puppet characters, or demonstrations of inanimate characters come to life in television commercials; Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Answer Print u the final print of a filmed commercial, along with all the required optical effects and titles, used for review and approval Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Aperture u the opening in a camera that determines the amount of light that reaches the film or videotape Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Audio Console (Board) u in a control room, the board that channels sound to the appropriate recording devices and that blends both live and prerecorded Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Base Art u the first image on an art board on which an overlay may be placed Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden....
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This note was uploaded on 02/13/2011 for the course ADV 3008 taught by Professor Weigold during the Spring '08 term at University of Florida.

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Chapter 12_defs_first - Click to edit Master subtitle style...

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