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Chapter 12_defs_first - Contemporary Advertising Chapter 12...

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Click to edit Master subtitle style  Arens, Weigold,   Contemporary Advertising (12e) Contemporary Advertising Chapter 12: Definitions The definitions are given, you generate terms Twelfth Edition Arens, Weigold, Arens Run “slideshow” in PowerPoint to view
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 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Animatic u rough television commercial produced by  photographing storyboard sketches on a  film strip or video with the audio portion 
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 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Analog Proof (Chromalin) u uses a series of four very thin plastic  sheets pressed together; each layer’s light- sensitive emulsion turns one of the 
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 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Animation u The use of cartoons, puppet characters, or  demonstrations of inanimate characters  come to life in television commercials;  often used for communicating difficult 
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 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Answer Print u the final print of a filmed commercial,  along with all the required optical effects  and titles, used for review and approval 
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 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Aperture u the opening in a camera that determines  the amount of light that reaches the film or  videotape 
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 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Audio Console (Board) u in a control room, the board that channels  sound to the appropriate recording devices  and that blends both live and prerecorded 
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 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Base Art u the first image on an art board on which  an overlay may be placed 
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 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden.
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