Chapter 15_defs_first

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Unformatted text preview: Click to edit Master subtitle style Arens, Weigold, Contemporary Advertising (12e) Contemporary Advertising Chapter 15: Definitions The definitions are given, you generate terms Twelfth Edition Arens, Weigold, Arens Run slideshow in PowerPoint to view Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Ad Network u The Internet equivalent of a media rep firm, ad networks act as brokers for advertising and web sites. Ad networks Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Ad Impression u A possible exposure of the advertising message to one audience member Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Affiliate Marketing Program u A contractual advertising program, often used in e-commerce, under which a seller pays a manufacturer, marketer, or other Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Banner u Little Web ads of various sizes that pop up when a visitor lands on a particular Web site Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Behavioral Targeting u The practice of serving banner ads to Web users that reflect the presumed interests of such users as determined by their Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Broadband u A type of digital data transmission that enables a single wire to carry multiple signals simultaneously Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Button u In internet advertising, buttons are small versions of a banner and sometimes look like an icon, and they usually provide a link Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden....
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This note was uploaded on 02/13/2011 for the course ADV 3008 taught by Professor Weigold during the Spring '08 term at University of Florida.

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Chapter 15_defs_first - Click to edit Master subtitle style...

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