Chapter 16_defs_first

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Unformatted text preview: Click to edit Master subtitle style Arens, Weigold, Contemporary Advertising (12e) Contemporary Advertising Chapter 16: Definitions The definitions are given, you generate terms Twelfth Edition Arens, Weigold, Arens Run “slideshow” in PowerPoint to view Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Advertising Specialty u A promotional product, usually imprinted with an advertiser’s name, message, or logo, that is distributed free as part of a Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Basic Bus u In transit advertising, all the inside space on a group of buses, which thereby gives the advertiser complete domination Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Booth u At trade shows, a major factor in sales promotion plans. To stop traffic, it must be simple and attractive and have good Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Brand Trains u An advertising program under which all the advertising in and on a train is from a single advertiser. This advertising concept Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Bulletin Structure u A type of advertising meant for long-term use and works best where traffic is heavy and visibility is good. They carry printed or Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Bus-O-Rama Sign u In transit advertising, a jumbo roof sign, which is actually a full-color transparency backlighted by fluorescent tubes, running Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Car-End Poster u Transit advertisements of varying sizes, positioned in the bulkhead Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden....
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This note was uploaded on 02/13/2011 for the course ADV 3008 taught by Professor Weigold during the Spring '08 term at University of Florida.

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Chapter 16_defs_first - Click to edit Master subtitle style...

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