{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Chapter 16_defs_first - Contemporary Advertising Chapter 16...

Info icon This preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Click to edit Master subtitle style  Arens, Weigold,   Contemporary Advertising (12e) Contemporary Advertising Chapter 16: Definitions The definitions are given, you generate terms Twelfth Edition Arens, Weigold, Arens Run “slideshow” in PowerPoint to view
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Advertising Specialty u A promotional product, usually imprinted  with an advertiser’s name, message, or  logo, that is distributed free as part of a 
Image of page 2
 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Basic Bus u In transit advertising, all the inside space  on a group of buses, which thereby gives  the advertiser complete domination
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Booth u At trade shows, a major factor in sales  promotion plans. To stop traffic, it must be  simple and attractive and have good 
Image of page 4
 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Brand Trains u An advertising program under which all the  advertising in and on a train is from a  single advertiser. This advertising concept 
Image of page 5

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Bulletin Structure u A type of advertising meant for long-term  use and works best where traffic is heavy  and visibility is good. They carry printed or 
Image of page 6
 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Bus-O-Rama Sign u In transit advertising, a jumbo roof sign,  which is actually a full-color transparency  backlighted by fluorescent tubes, running 
Image of page 7

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden. Car-End Poster u Transit advertisements of varying sizes,  positioned in the bulkhead
Image of page 8
 Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising.  Copying this material without the  permission of Michael Weigold or McGraw-Hill is expressly forbidden.
Image of page 9

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern