Chapter 17_defs_first

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Unformatted text preview: Click to edit Master subtitle style Arens, Weigold, Contemporary Advertising (12e) Contemporary Advertising Chapter 17: Definitions The definitions are given, you generate terms Twelfth Edition Arens, Weigold, Arens Run “slideshow” in PowerPoint to view Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Advertising Allowance u Either a percentage of gross purchases or a flat fee paid to the retailer for advertising the manufacturer’s product Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Broadside u Larger than a folder, sometimes used as a display in store windows Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Brochure u Sales materials printed on heavier paper and featuring color photographs, illustrations, typography Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Business Reply Mail u A type of mail that enables the recipient of direct-mail advertising to respond without paying postage Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Buyback Allowance u A manufacturer’s offer to pay for an old product so that it will be taken off the shelf to make room for a new product Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Catalog u Reference books mailed to prospective customers that list, describe, and often picture the products sold by a Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden. Cents-off Promotion u A short-term reduction in the price of a product designed to induce trial and usage. Cents-off promotions take various Study Gude for Arens, Weigold, & Arens (2009) Contemporary Advertising. Copying this material without the permission of Michael Weigold or McGraw-Hill is expressly forbidden....
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This note was uploaded on 02/13/2011 for the course ADV 3008 taught by Professor Weigold during the Spring '08 term at University of Florida.

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Chapter 17_defs_first - Click to edit Master subtitle style...

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