Chapt4 - Chapter 4 attitude= evaluative statements...

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Chapter 4 attitude = evaluative statements cognitive component = the aspect of an attitude that is a description of/belief in the way things are affective component = emotional or feeling segment of an attitude that is reflected in the statement behavioral component = an intention to behave in a certain way toward someone or something cognitive dissonance = any incompatibility an individual might perceive between two or more attitudes or between behavior and attitudes people want to try to find consistency between behavior and attitude because inconsistency is uncomfortable why reduce? depends on the importance of elements creating it degree of influence the person thinks he has over the elements rewards of dissonance (rationalizing if rewards are high) moderators of attitude-behavior relationship: importance of attitude correspondence to behavior accessibility existence of social pressure if the person has direct experience with the attitude job satisfaction = describes a positive feeling about a job resulting from an evaluation of its
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Chapt4 - Chapter 4 attitude= evaluative statements...

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