module07

module07 - Module 7 Module Strategy and Strategic...

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Module 7 Module 7 Strategy and Strategy and Strategic Management Strategic Management
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Module 7 What types of strategies are used by organizations? How are strategies formulated and implemented?
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7.1 Types of organizational strategies Comprehensive plan for achieving competitive advantage Used at corporate, business and functional levels Growth and diversification focus on expansion Restructuring and divestiture focus on consolidation
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7.1 CONTINUED Types of organizational strategies Global strategies focus on international business Cooperative strategies find opportunities in alliances and partnerships E-business strategies focus on using the Internet for business success
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TYPES OF STRATEGIES Competitive Advantage Strategy a comprehensive plan guiding resource allocation to achieve long-term organization goals. Strategic Intent focuses organizational energies on achieving a compelling goal. Competitive Advantage operating in successful ways that are difficult to duplicate.
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TYPES OF STRATEGIES Corporate Strategy Corporate Strategy Directions and guidelines for use of resources Business Strategy Identifies how a strategic business unit or division will compete in its product or service domain Functional Strategy Guides activities within one specific area of operations
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TYPES OF STRATEGIES Corporate Strategy
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Growth and Diversification Strategies Growth Strategy Expansion through current operations Concentration Expansion within an existing business area Diversification Expansion occurs by entering new business areas
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This note was uploaded on 02/09/2011 for the course MGT 3315 taught by Professor Waner during the Spring '11 term at UCM.

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module07 - Module 7 Module Strategy and Strategic...

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