AOTD Paper

AOTD Paper - Burns 1 Amelia Burns English 2000 Pappas AOTD...

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Burns 1 Amelia Burns English 2000 Pappas AOTD Outline Working Outline I. Introduction A. Context + Re-phrase Prompt: Neil Postman’s methods of media analyses in Amusing Ourselves to Death allow readers to track the changes from the Age of Typography to today’s Age of Information Technology and see their effects on society. B. Thesis: The transferal of society’s highest value from typography to show business and technology is chronicled by Postman and has drastically diminished our culture’s attention span by changing our dominant medium. II. Body A. Printing Press and Telegraphy 1439, Guttenberg invented the printing press and changed the world o Within fifty or sixty years of the invention of the printing press, the entire law and canon had been reprinted and widely spread throughout Europe o “…the press was not merely a machine but a structure for discourse…” (43, par. 1) Typographic characteristics and effects on culture o Claim and idea-based writing with a main point, sequential syntax, supporting evidence, objectivity, and rationality led society to think critically and logically in an organized manner o “For two centuries, America declared its intentions…” (63, par. 1) o Plays to our mind and our understanding rather than passions o “The printed page revealed the world, line by line…” (62, par. 1)
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Burns 2 1844, telegraphy ended Pony Express, Associated Press was created making “global village” (68, par. 1) o Took to deliver messages only as long as it took for someone to translate Morse code o “…a neighborhood of strangers and pointless quantity; a world of fragments and discontinuities.” (70, par. 3) Ended relevance of information for people o “For the first time in human history, [telegraphy forced] people [to be] faced with the problem of information glut…” (68, par. 2) Advantage of typography came in speed of delivery and creating a closer world Disadvantages o Partially destroyed what typography had created in America’s culture by changing what was valued from context to context-free, irrelevant information o “The telegraph made a three-pronged attack on typography’s definition of discourse…” (65, par. 4) B. Radio Marconi invented the radio in 1895 o First widespread uses were in military during World War I o First evidence of what was to come was during World War I when nurses used amateur radios to play music for the wounded soldiers Early radio’s content was full of amateur talent and children’s programs Today radio’s content is filled with talk shows, music, and dominated by advertisements o Radio was beginning of advertising “slogans” Advantages o Easily advertised on because easy to target specific audiences
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Burns 3 o Available everywhere—by far cheapest medium o Does not stifle imagination as other mediums do because it requires listeners to use own imagination Radio continued telegraphy’s attack on exposition and added pollution to the river of
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AOTD Paper - Burns 1 Amelia Burns English 2000 Pappas AOTD...

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