Typographical Characteristics

Typographical Characteristics - word demands an “analytic...

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Amelia Burns English 2000 Pappas Typography Characteristics Typography has content. The words used to express ideas through written word are “semantic, paraphrasable, [and] propositional” (49). A written sentence requires its writer to have an idea or meaning and for the reader to analyze and understand it. The reader must think rationally and for oneself rather than be guided by entertainment and images. Reading written
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Unformatted text preview: word demands an “analytic management of knowledge” (51). Typography does not play to our passions but to our mind and our understanding. It enforces objective thinking. Characterisitcs: • Relevance • Objectivity • Rational subject matter • Analysis • Serious and semantic content • Sequence and structure • Engaging and detailed content...
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