Quiz 3.Mr. - BUS100WebQuiz3 a.contacts b.unpleasantries...

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BUS100 Web Quiz 3 Question 1  1 points    Save       The presence of an intermediary substantially reduces the number of ____  faced by both consumers and businesses.      a. contacts     b. unpleasantries     c. expenditures     d. risks     Not D Question 2  1 points    Save       When a company does something negative, such as selling a prescription drug  with unexpected side effects, its _____ department will probably go to work to  control the damage to its reputation.      a. face - saving     b. advertising     c. public relations     d. defense    C Question 3  1 points    Save       Marketers generally begin the research process by gathering _____ data.      a. electronic     b. primary     c. secondary     d. free    C Question 4  1 points    Save       If you stood outside an NBA championship game and sold your ticket for double  the original price, you’d be engaged in _____ pricing.  
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   a. prestige     b. cost-based     c. demand-based     d. unsportsmanlike     C Question 5  1 points    Save       A few years ago, when Nike was charging $140 for a pair of jogging shoes, the  company was using a strategy of _____ pricing.      a. over - the - top     b. prestige     c. target     d. cost-based    B Question 6  1 points    Save       The customer value triad is based on all of the following except _____.      a. quality  
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This note was uploaded on 02/10/2011 for the course BUSINESS 100 taught by Professor Notsure during the Spring '07 term at Edmonds Community College.

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Quiz 3.Mr. - BUS100WebQuiz3 a.contacts b.unpleasantries...

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