Test 6 - of room. Correct Answer: True Question 7 1 out of...

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Question 1 1 out of 1 points The PowerSki Jetboard is best characterized as a ________. Correct Answer: good Question 2 1 out of 1 points Customers buy products to satisfy ________ needs and expect to derive some value or ________ from them. Correct Answer: unmet / benefit Question 3 1 out of 1 points Which of the following is a market segment? Correct Answer: all of these Question 4 1 out of 1 points High-volume goods are produced efficiently by people, equipment, or departments arranged in a(n)________. Correct Answer: assembly line Question 5 1 out of 1 points All of the following can make product development a risky proposition except ________. Correct Answer: positive market test results Question 6 1 out of 1 points Switching from boxes to paper for packaging saved Burger King restaurants a lot
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Unformatted text preview: of room. Correct Answer: True Question 7 1 out of 1 points ________ includes all of the steps that a company takes to ensure that its goods and services are of sufficiently high quality to meet customers' needs. Correct Answer: Quality assurance Question 8 1 out of 1 points By making Christmas decorations available the day after Thanksgiving, Hollys Holiday Shop is primarily offering customers what kind of utility: Correct Answer: time Question 9 1 out of 1 points A ________ business offers such products as haircuts or taxi rides. Correct Answer: service-producing Question 10 1 out of 1 points ________ refers to the maximum number of goods that a facility can produce over a given period of time under normal working conditions. Correct Answer: Capacity...
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Test 6 - of room. Correct Answer: True Question 7 1 out of...

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