Test 7 - faced by both consumers and businesses Correct Answer contacts Question 7 1 out of 1 points According the U.S Department of Transportation

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Question 1 1 out of 1 points When we identify a specific group of consumers that have particular interests in our product and the means to buy it, we've identified our target market. Correct Answer: True Question 2 1 out of 1 points When consumers prefer and insist upon buying Dell products, they're demonstrating brand loyalty. Correct Answer: True Question 3 1 out of 1 points A ________ is a letter, sound, or symbol that differentiates a product from similar products on the market. Correct Answer: brand Question 4 1 out of 1 points A company seeks a(n) ________ by registering the name of a product with the U.S. Patent Trade Office. Correct Answer: trademark Question 5 1 out of 1 points A(n) ________ is a wholesaler or retailer who helps move products from their original sources to end users. Correct Answer: intermediary Question 6 1 out of 1 points The presence of an intermediary substantially reduces the number of ________
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Unformatted text preview: faced by both consumers and businesses. Correct Answer: contacts Question 7 1 out of 1 points According the U.S. Department of Transportation, the ________ is the transportation mode of choice for most goods. Correct Answer: truck Question 8 1 out of 1 points In the last few decades, all of the following changes have occurred in the U.S. workforce except ________. Correct Answer: more people are willing to sacrifice health and happiness to the demands of hectic work schedules and the opportunity to earn more money Question 9 1 out of 1 points Currently, LEGO brand is in the ________ stage of the product life cycle. Correct Answer: decline Question 10 1 out of 1 points All of the following are psychological influences except ________. Correct Answer: reference groups...
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This note was uploaded on 02/10/2011 for the course BUSINESS 100 taught by Professor Notsure during the Spring '07 term at Edmonds Community College.

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Test 7 - faced by both consumers and businesses Correct Answer contacts Question 7 1 out of 1 points According the U.S Department of Transportation

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