Exam2(Part 3).Mrs.C - interests. Feedback: [None Given]...

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- Quest ion 1 5 out of 5 points Explain mediation and arbitration. Selected Answer: When negotiations stall, the sides may call in outsiders. One option is mediation, under which an impartial third party assesses the situation and makes recommendations for reaching an agreement. When the two sides are willing to accept the decision of a third party, they may opt instead for arbitration, under which the third party studies the situation and arrives at a binding agreement. Feedback: [None Given]
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Question 2 5 out of 5 points What is a market segment? List and explain three ways by which markets might be organized into segments. Selected Answer: A market segment is a groups f potential customers with common characteristics that influence their buying decisions. Markets might be organized into segments which are demographics such as age, sex, and income. Geography which are region, climate, and city size. Psychographics which are lifestyle, activities, and
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Unformatted text preview: interests. Feedback: [None Given] Question 3 5 out of 5 points Where do the inventors of products apply for protection against the theft of their ideas by other parties? For full points you must provide in your response the web address for the U.S. government office responsible for providing this protection. Selected Answer: The inventors can get protection against the theft of their ideas by other parties by applying for patent from the U.S. Patent and Trademark Office, which grants you "the right to exclude others from making, using, offering for sale, or selling" the invention, in the U.S. for 20 years. Question 3 5 out of 5 points Moreover, if you plan to export your product outside the U.S., you will need patent protection in each country in which you plan to do business. http://www.uspto.g ov/ Feedback: [None Given] Question 4 5 out of 5 points Explain the concept of SWOT analysis. Selected Answer: Feedback:...
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Exam2(Part 3).Mrs.C - interests. Feedback: [None Given]...

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