11. Kurt Lewin.ppt

11. Kurt Lewin.ppt - Kurt Lewin There is nothing so...

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Unformatted text preview: Kurt Lewin There is nothing so practical as a good theory. Kurt Lewin in WW I. Persuasion was part of WW I. How do you get normal, self-preserving people to sign up for a life of hardship with a high probability of death in battle? Would these lyrics be as persuasive if a man had sung them? What about a young woman versus and older woman? We dont want to lose you, But we think you ought to know, That for King and Country, We hope you will go http://www.youtube.com/watch?v=ZVDUXPB_sTs (4 mins.; enlistment propaganda) Seven descriptions of battle noise during WW I from Eye-Deep in Hell by John Ellis (1976), Johns Hopkins Press. the main impression from the depths of a dugout is of a series of noises never heard before there isnt a man who can stand shell-fire of the modern kind without getting the blues. It was as if on some overhead platform ten thousand carters were tipping loads of pointed steel bricks that burst in the air or on the ground, all with a fiendish, devastating ear-splitting roar that shook the nerves of the stoutest. stand at the edge of the platform when an express is coming through at sixty miles per hour, and imagine that it runs into a siding about twenty yards away. You feel it in your ears more than hear it, unless it is about one hundred yards away. a diabolical uproar surrounds us. We are conscious of a sustained crescendo a hurricane of hoarse and hollow banging of raging clamour, of piercing and beast-like screams where we are buried up to our necks, and the wind of the shells seems to set it heaving and pitching. It was not a noise, it was a symphony It seemed as...
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11. Kurt Lewin.ppt - Kurt Lewin There is nothing so...

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