Persuasionch07 - Persuasion Ch. 7: Sandersons Social...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Persuasion Ch. 7: Sanderson’s Social Psychology
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Write down three beliefs that immediately come to mind when you finish the following sentence: “I believe diamonds are _________________.” Then rate the strength and value of each belief using 0 through 10 and -3 through +3: 0 = Do not believe at all; 10 = Absolutely sure. -3 = If true, this is terrible; +3 = if true, this is wonderful. For example: “I believe diamonds are… beautiful.” S = 8; V = 1.
Background image of page 2
FAIR WARNING The purpose of this presentation is to persuade you never to buy another diamond, even as an engagement or wedding ring.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Persuasion How do you persuade people to buy something with very low intrinsic value (i.e. worthless)? What have you purchased recently that has very little value? Why did you purchase it?
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Diamonds do not conduct electricity and are not malleable. Diamonds have only one practical purpose: as the hard tips on drilling machines and drill bits.
Background image of page 6
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
well: Sparkle. See J. Twitchell (2000)
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/10/2011 for the course PSYCHOLOGY 220 taught by Professor Heizen during the Spring '11 term at WPUNJ.

Page1 / 30

Persuasionch07 - Persuasion Ch. 7: Sandersons Social...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online