CB DDB HWK - a. brands The household generally consists of...

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a. brands The household generally consists of 1 person. Their marital status tends to be widowed. They usually have more than 4 children at home. Both the youngest children and the oldest children are between 0 to 5 years old. In terms of spouse’s work level, husbands are generally full-time homemaker and wives are usually full-time employees. Their house income tends to be less than $20,000. Their education levels are generally graduate school. They are highly tech savvy. Their occupations are usually sales. In terms of the ethnic subculture, they are generally Blacks. They tend to age between 25 and 34 years old. They usually perceive they are a lot younger than their actual age. They are usually males and locate in East South Atlantic. Their typical ideal self-concept characteristic is competitive. b. cars The household generally consists of 2 people. Their marital status tends to be separated. They usually have no kid at home. But if they have children at home, both the youngest
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This note was uploaded on 02/10/2011 for the course BUSINESS 630 taught by Professor Waston during the Spring '10 term at Rutgers.

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CB DDB HWK - a. brands The household generally consists of...

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