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CB-QUIZ 1 - Consumer Behavior Take-home Quiz P148 Q1 Dongni...

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Consumer Behavior Take-home Quiz – P148 Q1 Dongni Wang Prof. Watson Feb. 4 th , 2010 a. Dessert Employment, education, occupation, and age are mostly associated with heavier consumption of dessert. For both males and females, full-time homemaker and unemployed people tend to consume more dessert comparing with employed people. In terms of education level, people who have no degree consume more dessert than those who have some kind of degree. In terms of occupation, people who are not employed eat more dessert than those who take other occupations, whereas the differences in consumption among other occupations are not significant. Age is an important indicator of dessert consumption since people who are older than 64 years old consume more dessert. Employment status combining with age contribute most to cause the consumption of dessert, for example, those who are older than 64 are usually retired and tend to stay at home and eat more dessert.
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