Lecture Notes 19 (1) - MARK 3339 Lecture 19 SendWine.com...

Info icon This preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
1-1 MARK 3339 - Lecture 19. SendWine.com
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
1-2 Background 1997: Lannon launches “The Wine Line” Order-by-phone 1998: The Wine Line becomes Sendwine.com Ad campaign during the 1998 holiday season Individual targeting of existing Wine Line customers Lannon considers the possibility of further expansion into other gift categories Approaches venture capitalists => raise $10 mill Goal to “redefine what it meant to give gifts over the Internet”
Image of page 2
1-3 Sendwine.com’s Business Model Target customers busy professionals frequent gift givers Operations Network of approx. 100 retail stores covering over 80% of the US population No inventory Product selection and pricing 40 different gift packages Prices between $39-$750 Retailers Avoided big liquor stores Marketing/PR Mostly radio ads Father’s Day ad campaign in The Wall Street Journal Staffing 46 employees in 1999
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
1-4 Evaluating the Investment Opportunity From a Venture  Capitalist’s Perspective In evaluating the opportunity to invest in SendWine.com, venture capitalists are likely to consider: 1. The potential for overall market growth 2. SendWine’s position relative to prospective competitors 3. The potential profitability of SendWine’s business model 4. Ability of SendWine’s management to execute its business plan.
Image of page 4
1-5 1.The Potential for Overall Market Growth
Image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern