Lecture 3 - by means of a Image Power Index) Brand...

Info iconThis preview shows pages 1–12. Sign up to view the full content.

View Full Document Right Arrow Icon
BRAND IDENTITY AWARENESS NUST Business School – Zeenat Jabbar
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
NUST Business School – Zeenat Jabbar
Background image of page 2
NUST Business School – Zeenat Jabbar
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
NUST Business School – Zeenat Jabbar
Background image of page 4
NUST Business School – Zeenat Jabb ar
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
BRAND ASSET VALUATOR DIFFERENTIATION KNOWLEDGE RELEVANCE ESTEEM NUST Business School – Zeenat Jabbar
Background image of page 6
Brand Asset Valuator (BAV) e world largest database of consumer erived The world largest database of consumer derived information on brands tensions as to using BAV Intensions as to using BAV The Brand Asset Valuator is planned to be performed every three years. The first time was in 1994. The Analysis provide: Brand Image Power (valuating the brands position
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 8
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 10
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 12
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: by means of a Image Power Index) Brand Diagnostics via the four pillars rand strength: Differentiation and relevance Brand strength: Differentiation and relevance Brand stature: Esteem and Knowledge rand Image comparisons (database bout 20000 Brand Image comparisons (database about 20000 brands). Various data analysis ad hoc (data on a set of 56 parameters) NUST Business School Zeenat Jabbar NUST Business School Zeenat Jabbar NUST Business School Zeenat Jabbar Ikea NUST Business School Zeenat Jabbar NUST Business School Zeenat Jabbar NUST Business School Zeenat Jabbar...
View Full Document

This note was uploaded on 02/11/2011 for the course MKTG 320 taught by Professor Johnson during the Spring '11 term at St. Cloud.

Page1 / 12

Lecture 3 - by means of a Image Power Index) Brand...

This preview shows document pages 1 - 12. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online