BMHANDOUT5 - by means of a Image Power Index) Brand...

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10/20/2010 1 BRAND AUDIT
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10/20/2010 2 BRAND ASSET VALUATOR DIFFERENTIATION KNOWLEDGE RELEVANCE ESTEEM Brand Asset Valuator (BAV) The world largest database of consumer derived information on brands Intensions as to using BAV The Brand Asset Valuator is planned to be performed every three years. The first time was in 1994. The Analysis provide: Brand Image Power (valuating the brands position
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Unformatted text preview: by means of a Image Power Index) Brand Diagnostics via the four pillars Brand strength: Differentiation and relevance Brand stature: Esteem and Knowledge Brand Image comparisons (database about 20000 brands). Various data analysis ad hoc (data on a set of 56 parameters) 10/20/2010 3...
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BMHANDOUT5 - by means of a Image Power Index) Brand...

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