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Unformatted text preview: by means of a Image Power Index) – Brand Diagnostics via the four pillars • Brand strength: Differentiation and relevance • Brand stature: Esteem and Knowledge – Brand Image comparisons (database ‐ about 20000 brands). – Various data analysis ad hoc (data on a set of 56 parameters) 10/20/2010 3...
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- Spring '11
- Brand, three years, Brand Asset Valuator, Young & Rubicam, Brand Diagnostics