4B_Planning_Memo - L E H UA HAWA I IA N A DV E N T U R ES...

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Unformatted text preview: L E H UA HAWA I IA N A DV E N T U R ES MEMO TO: FRO M: DATE: RE: All Tour Guides Carl Kawaoka, Tour Operations Manager January 3, 2016 Company Planning Session PLEASE REV IEW T H E FOLLOWI NG I N FORMAT IO N I N PREPARAT IO N FOR OUR M EET I NG ON JANUARY 12 AT 3:00 P.M. Last year was very successful for Lehua Hawaiian Adventures. Profits increased by 8 percent. Most of our tours easily filled in advance; however, several were less popular last year. In this planning session, we must evaluate the popularity of all tours that we offer and determine how many of each t ype to schedule in the coming year. Air tours—seaplanes and helicopters—decreased in popularity. Land tours, primarily biking and h iking, remained the same as last year. The greatest increase in interest is in tours that combine several experiences, such as biking, hiking, sailing, and snorkeling over a multi-day span. Customers a re increasingly interested in vacations that are completely adventurous rather than those that i nclude only a short adventure excursion in the middle of a relaxation-oriented t r ip. We have also seen a stronger in terest in tours with an educational or historical emphasis, particularly when combined with some activity; for example, a bike r ide through a pineapple p lantation or on the way to a volcano. We should also consider researching more unique locales to add to our tours. Many customers commented that they enjoy seeing areas that vary from the usual locations. The chart below illustrates the planning commit tee’s recommendations. 69f2cefa1e75b1a2a0282bc992f701ed140e50de ...
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This note was uploaded on 02/14/2011 for the course CISA 305 taught by Professor Na during the Spring '11 term at Cornell University (Engineering School).

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