Lecture 6 - Attitudes

Lecture 6 - Attitudes - Social Psychology Lecture 6...

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Social Psychology Lecture 6 Attitudes Attitudes Attitude – tendency to evaluate a person, object, or idea with some degree of approval or disapproval How do we form or acquire our attitudes? Attitude formation Classical conditioning – phenomenon whereby a stimulus that elicits an emotional response is repeatedly paired with a neutral stimulus that does not until the neutral stimulus takes on the emotional properties of the first stimulus -Pavlov -> study of dog’s salivation with respect to bell & food -Happens with attitude formation Subliminal conditioning – absence of conscious awareness of the stimuli. Operant (instrumental) conditioning – responses that lead to positive outcomes or that permit avoidance of negative outcomes are strengthened. Observational learning – individuals acquire new forms of behavior as a result of observing others
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Heredity – genes play a role in attitude formation Attitudes higher in heritability -> more resistant to change -environment is still more important to attitudes -“sex crimes deserve more than mere prison” has higher heredity coefficient -“men or women have the right to have sex” has higher heredity coefficient Consistency between behavior and attitudes Often gap between behavior and attitudes -La Pierre (1934) -> wanted to study to what extent does people’s attitudes affect their behavior. Knowledge more behavior- attitude consistency -Ex: Are you socially liberal or conservative? To the extent that you know what this means, depends on whether or not you are. Personal relevance
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Lecture 6 - Attitudes - Social Psychology Lecture 6...

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