07-Crane-et-al-c07.pdf - See discussions stats and author profiles for this publication at https\/www.researchgate.net\/publication\/285080553 Rethinking

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See discussions, stats, and author profiles for this publication at: Rethinking Corporate Social Responsibility and the Role of the Firm - On the Denial of Politics Article · January 2009 DOI: 10.1093/oxfordhb/9780199211593.003.0007 CITATIONS 67 READS 135 1 author: Some of the authors of this publication are also working on these related projects: Management as ideology View project Sociology of Professions View project Gerard Hanlon University of London 45 PUBLICATIONS 1,252 CITATIONS SEE PROFILE All content following this page was uploaded by Gerard Hanlon on 13 May 2016. The user has requested enhancement of the downloaded file.
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07 -Crane-et-al-c 07 OUP 176 -Crane-et-al (Typeset by spi publisher services, Delhi) 156 of 172 September 20 , 2007 16 : 38 c h a p t e r 7 ............................................................................................................... RETHINKING CORPORATE SOCIAL RESPONSIBILITY AND THE ROLE OF THE FIRM—ON THE DENIAL OF POLITICS ............................................................................................................... gerard hanlon C orporate Social Responsibility (CSR) is an increasingly important area of study, comment, and strategy in the ‘new economy’ of the early twenty-first century. It is growing in the university, corporations are spending more time and resources This chapter forms part of the work from the ESRC-funded project entitled ‘Shaping Knowledge through Dialogue’ (ESRC grant no. Res- 334 - 25 - 0011 ). This is one project in a series of projects from the Evolution of Business Knowledge Program. The author would like to express his gratitude to Stefano Harney at the School of Business and Management, Queen Mary for his comments on an earlier draft of this chapter.
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07 -Crane-et-al-c 07 OUP 176 -Crane-et-al (Typeset by spi publisher services, Delhi) 157 of 172 September 20 , 2007 16 : 38 on the denial of politics 157 on it, The Economist recently ran a special section on CSR ( 22 January 2005 ), and ever more scholarly manuscripts are written about it. All of this activity could lead one to assume that CSR is expanding both as an area of interest and perhaps as a challenge to ‘traditional’ business practice—that in some sense CSR is of the left. Eminent thinkers such as Milton Friedman ( 1962 ) have argued as much. However, we should be cautious about rushing to such an assessment because concepts often hold contradictory meanings to those that appear on the surface. For example, the seeming nineteenth century emancipation of the French peasant from the feudal ties of the land often impoverished people and locked them further into a wage society and another form of servitude (Marx, 1973 : 240 4 ). In sympathy with such readings, this chapter will argue that CSR does not represent a challenge to business. On the contrary, the chapter suggests that CSR represents a further embedding of capitalist social relations and a deeper opening up of social life to the dictates of the marketplace. Furthermore, it protests that CSR is not a driving force of change but rather an outcome of changes brought on by other forces. Most particularly, it is the result of a shift from a fordist to a post-fordist regime of accumulation at the heart of which is both an expansion and a deepening of wage relations.
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