AITHMedStudsFinal_tcm4-435692

AITHMedStudsFinal_tcm4-435692 - an inconvenient truth NQ...

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an inconvenient truth NQ Higher Media Studies Media Analysis (Non-fiction) www.LTScotland.org.uk/sustainabledevelopment/ climatechange
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Key Aspects of Media Studies INSTITUTION • internal controls • external controls AUDIENCE • target audience • differential decoding TEXT CATEGORIES • medium, purpose, form, genre, style, tone LANGUAGE • technical and cultural codes, anchorage NARRATIVE • narrative structure and narrative codes REPRESENTATIONS • selection, portrayal, ideological discourses SOCIETY • individual, social, cultural, economic, political events and ideologies encode decode select affect TECHNOLOGY TIME MEANING CAPITAL
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Explanation of Concept Map The concept map tries to show how the key aspects of media studies are integrated. The map shows that the media are involved in a twin circuit of meaning and capital. In SQA Media Studies arrangements there are seven key aspects: Categories, Language, Narrative, Representation, Audience, Institution and Technology. The map has an eighth key aspect – Society. The concept map tries to express the following: Media institutions, working under internal and external constraints, select aspects of society for representation. Media producers encode meanings in texts for target audiences through categories such as genre, through technical and cultural codes, narrative and representation. How audiences decode texts depends on the individual and social differences of audience members. How they react has more or less influence on society. Technologies of production, distribution and reception are central to these processes. The arrow of time through the centre indicates that this circuit of meaning is a continuous, dynamic process.
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an inconvenient truth Timeline 2000: After election defeat former Democrat Vice President Al Gore starts giving his ‘slide show’ again May 2004: Producer and climate change activist Laurie David sees Al Gore give a short version of his presentation ago at the premiere of disaster movie “The Day After Tomorrow” Early spring 2005: Lawrence Bender and Davis Guggenheim see Gore presentation Spring 2005: David, Bender and Guggenheim approach Al Gore Summer 2005: Jeff Skoll of Participant Productions agrees to filming with $1m budget July 2005: start shooting and taping Gore interviews (at his home Tennessee home, Nashville office, touring the USA and China) 29 August 2005: shooting in New Orleans cancelled because of Hurricane Katrina End September 2005: two days of shooting Gore’s presentation October 2005: editing and scoring starts and rough cut is ready in January January 2005: rough cut premiered at Sundance independent film festival in Utah; Paramount Classics pick the film up for distribution 20 May 2006: final cut shown at Cannes film festival with new end-titles and Melissa Etheridge song 24 May 2006: released in USA 21 November 2006: DVD released in USA 25 February 2007: An Inconvenient Truth wins Oscars for Academy Awards for best documentary and best song
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This note was uploaded on 02/13/2011 for the course ECONOMY 0132436892 taught by Professor Natalia during the Spring '10 term at Yeditepe Üniversitesi.

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AITHMedStudsFinal_tcm4-435692 - an inconvenient truth NQ...

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