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Unformatted text preview: 50% more likely to be obese How networks shape individuals • By providing a frame of reference for what is “normal” o Local areas of networks act as “prisms” through which more general social norms are filtered • Through social influence o Suggestion, encouragement, pressure, and other forms of informal control o Mutual influence on experiences and activities • By providing role models • Through physical contact Diffusion • Diffusion : The processes by which something (e.g., an idea, innovation, disease) spreads through a social system • What determines when a social actor adopts, receives, or “catches” something? o Individual-level factors o Structural factors (e.g., network connections, position)-Diagram: Prescribing drugs from physicians...
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This note was uploaded on 02/13/2011 for the course SOC 101 taught by Professor Cornwell during the Fall '08 term at Cornell.
- Fall '08