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Unformatted text preview: clusters within social networks o If you talk to 2 people, they will form a weak connection (at least), form a new closed triad • Weak ties tend to impede triadic closure, and therefore extend beyond specific clusters o Ties within clusters are strong, so what makes the small world phenomenon possible is the presence of weak ties • Weak ties therefore increase the overall connectivity of social systems, thus increasing the rate at which things can diffuse through them (solution to small world paradox) The hubs solution-One person who is well connected or a few people, not everyone (the hub)-Similar to what Milgram found Why is the world small? Industrialization, Post-industrialization Specialization, _________ Post-modernity, Contact with weak ties, Bridging Rationalization globalization strangers between Urbanization clusters =Small world...
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- Fall '08
- Sociology, Network theory, weak ties, -Social networks