Chapter4 - MARKETING CHAPTER 4 Ethics: the moral principles...

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MARKETING CHAPTER 4 Ethics: the moral principles and values that govern the actions and decisions of an individual or group Vs. Laws: society’s values and standards that are enforceable in the courts *Ethical dilemmas arise when acts or situations are not clearly ethical and legal or unethical and illegal. Four factors influence ethical and unethical marketing decisions: 1. Societal culture and norms serve as socializing forces that dictate what is morally right and just. 2. Business culture and industry practices affect ethical conduct both in the exchange relationships between buyers and sellers and the competitive behavior among sellers. 3. Corporate culture and expectations are often defined by corporate ethics and the ethical behaviors of top management and co-workers. 4. An individual’s personal moral philosophy will dictate ethical choices. 4 possible reasons the state of perceived ethical business conduct is at its present level 1) Increased pressure on business people to make decisions in a society
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This note was uploaded on 02/14/2011 for the course AEM 2400 at Cornell University (Engineering School).

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Chapter4 - MARKETING CHAPTER 4 Ethics: the moral principles...

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