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Unformatted text preview: c) surveying d) observation ANSWER: c TYPE: MC DIFFICULTY: Easy KEYWORDS: sources of data 3. A marketing research firm, in conducting a comparative taste test, provided three types of peanut butter to a sample of households randomly selected within the state. Which of the 4 methods of data collection is involved when people are asked to compare the three types of peanut butter? a) published sources b) experimentation c) surveying d) observation ANSWER: b TYPE: MC DIFFICULTY: Easy KEYWORDS: sources of data...
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- Spring '11