S16 - survey about whether they are satisfied with the...

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1. Which of the following can be reduced by proper interviewer training? a) sampling error b) measurement error c) both of the above d) none of the above ANSWER: b TYPE: MC DIFFICULTY: Difficult KEYWORDS: measurement error, survey worthiness TABLE 1-1 The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a videocassette recorder made by the company over the past 12 months are satisfied with their products. 2. Referring to Table 1-1, the manager decides to ask a sample of customers who have bought a videocassette recorder made by the company and filed a complaint over the past year to fill in a
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Unformatted text preview: survey about whether they are satisfied with the product. This method will most likely suffer from a) non-response error. b) measurement error. c) coverage error. d) non-probability sampling. ANSWER: c TYPE: MC DIFFICULTY: Difficult KEYWORDS: coverage error, survey worthiness 3. Referring to Table 1-1, if there are 4 different brands of videocassette recorders made by the company, the best sampling strategy would be to use a) a simple random sample. b) a stratified sample. c) a cluster sample. d) a systematic sample. ANSWER: b TYPE: MC DIFFICULTY: Difficult KEYWORDS: stratified sample, probability sample, sampling method...
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This note was uploaded on 02/14/2011 for the course ECON 100 taught by Professor Mmm during the Spring '11 term at Allen University.

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