ISS Exam 2 review - Chapter 1 capitalism and the making of...

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Chapter 1 capitalism and the making of the consumer Outline 1. Construction of the consumer A. Culture and construction of the consumer a. We created and constructed the consumer intentionally. Prior to Wizard of Oz. characters of wizard of oz sold in market. Manipulated and changed religion. Entire structure was intentionally crafted by capitalist; we spend a lot during holidays. B. Marketing and Advertising C. The transformation of institutions D. The transformation of intellectual values a. U can not force people to do things unless u change their values. b. 50 years ago American has one car per garage. Now about 3 cars per garage. c. Any force that resists to that change will be wiped out. 2. KINDER CULTURE IN AMERICA: THE CHILD AS A. The Role of Children in Capitalism B. The Social Construction of Childhood Questions:(1.C 2.A 3.C 4.D 5.C 1. According to the author, the Wizard of Oz, Walt Disney World, and other entertainments for children are used to hook them to culture of capitalism. What term was used by the author for this process?
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B. Exploitation of children C. Social construction of children D. None of the above 2. According to the author, what types of people are good for the growth of culture of capitalism? A. People who produce a lot, consume a lot, and spend a lot of money. B. People who produce a lot, consume a lot, and save a lot of money. C. People who produce a lot, consume some, and save a lot of money D. None of the above. 3. The foundations for the construction of the consumer were laid in the 1890s as a result of? A. Urbanization that created a need to buy goods B. The movement of settlers into the western territories creating a need for goods to take with them C. The evolution of the department store as a place to display goods D. None of the above 4. According to the author, what is common characteristic of Thanksgiving, Santa Claus and Walt Disney World? A. Promotion of spiritualism
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This note was uploaded on 02/14/2011 for the course ISS 315 taught by Professor Hussain during the Spring '08 term at Michigan State University.

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ISS Exam 2 review - Chapter 1 capitalism and the making of...

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