Schwarz Chapter

Schwarz Chapter - Schwarz Chapter 1. What is social...

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Schwarz Chapter 1. What is social cognition? Approach to understanding of human social behavior; it involves the investigation of the mental processes that come into play when people interact with one another. Addresses things like perception, stereotyping, social interaction, group behavior, and attitude formation/change. How people understand social environment* 2. Distinguish between the availability and accessibility of information. Info stored in memory=available information. How likely that info can be recalled in the mind is referred to as info’s accessibility. Info that is not available in memory can never be accessed; but info that is available, may be accessed in principle (varies in its degree of accessibility at any given time). 3. What determines information accessibility? Depends on recency and frequency of its use! Info that has just been used for some other purpose is particularly likely to come to mind later on. Temporarily accessible: accessibility declines as time goes on.
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This note was uploaded on 02/14/2011 for the course PSYC 532 taught by Professor Shultz during the Fall '10 term at McGill.

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Schwarz Chapter - Schwarz Chapter 1. What is social...

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