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Unformatted text preview: Those who are growing up and witnessing these commercials are more likely to stay with the company of that particular product as they grow up. This gives builds loyalty from the crib to the grave. A positive aspect for customers is the commercials doing what it is meant to do, inform. Many minorities hear of many products but do not fully understand the benefits of using quality products and the improvements they have on their life. The aim of many product advertisements that is clear is quality. With a competitive market, it is good to know about high quality products and their benefits, regardless of their advertisement scheme. Informing minorities about products they can afford that is better than what they currently use is good. Using someone who looks like themselves to gain their interest, then it is worth it.(Bang&Reece)...
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- Spring '11