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Unformatted text preview: Brand Positioning After establishing a product that a company would be distributing, it is important to build a brand positioning to go with the desired perception of your product within the market that a company is competing in. In other words, an image or symbol must be painted to represent an appealing product to the customers. After the positioning is built, it serves as a reference point for other important developments that a company must undergo. For example, through positioning, ideas can be drawn out for communication, which can be comprised of naming, advertising, promotions, packaging, sales force, merchandising, and publicity. Before creating a long term positioning of your company/product, there are a few guidelines that one must observe. For example, a comprehensive understanding of the areas that deal with the inherent drama of the product a company is selling, the needs and wants of the target markets, and the competition, is essential in maximizing a companys...
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This note was uploaded on 02/14/2011 for the course ECON 101 taught by Professor Mr.smith during the Spring '02 term at Pasadena City College.
- Spring '02