quiz answers - 1. Which of the following statements...

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Unformatted text preview: 1. Which of the following statements concerning technological forces is true? Student Response Value Correct Answer Feedback 1. Advances in technology are having important effects on marketing because they allow marketers to better understand and serve consumers. 100% 2. An advantage of technology is that advances can in no way harm an industry's growth. 0% 3. A new wave of technological innovation most likely will not replace existing products and companies. 0% 4. Because technological change is the result of research, it is highly predictable. 0% 5. The rate of technological change is decelerating. 0% General Feedback: Text page 84 A) Technological advances benefit both marketers and consumers by providing marketers with more information about consumers so that they can better satisfy the consumer s needs and wants. B) Advances in technology can benefit some industries while hurting others C) A new wave of technological innovation most likely will replace existing products and companies. D) Technological change is extremely difficult to predict, since research results themselves are unpredictable. E) The rate of technological change is accelerating. Score: 1/1 When Judy decided to buy an electric can opener as a wedding present, she wanted to buy a brand name opener that attached under a cabinet, came in an attractive designer color, and had sleek styling. These are _____ Judy used during the alternative evaluation stage of the purchase decision process. Stu dent Res pon se Val ue Cor rect Ans wer Fee dba ck 1. hot butt ons 0% 2. info rmat iona l alter nati ves 0% 3. an evo 1. During the purchase decision process, an individual at the _____ stage will perceive differences between his/her ideal and actual situations big enough to trigger a decision. Student Response Value Correct Answer Feedback 1. routine response behavior 0% 2. post purchase behavior 0% 3. alternative evaluation 0% 4. problem recognition 100% 5. cognitive dissonance 0% Cognitive dissonance describes psychological tension or anxiety in the post purchase stage of the consumer decision process. General Feedback: Text page 120; lecture page 20 A) This term describes the nature of the overall decision process in a low involvement purchase situation. B) The post purchase stage occurs after a consumer buys a product and compares its performance with his or her expectations and is satisfied, dissatisfied, or delighted. C) The alternative evaluation stage occurs after you have gathered information about several products. This stage involves creating a consideration set of brands and using the multi-attribute model or evaluative criteria in order to select the best brand for you....
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quiz answers - 1. Which of the following statements...

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