chapter 1 powerpoint

chapter 1 powerpoint - Advertising University of Florida...

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Unformatted text preview: Advertising University of Florida ADV3008 What is Advertising? What do YOU think Advertising is? What is Advertising? How many advertisements have you seen today? What is Advertising? 1? Maybe 2? 5ish? Somewhere around 10? 25? 50?!?! In 2007, market research firm Yankelovich suggested that your average city-dweller might see as many as 5,000 advertisements on any given day.... *New York Times: http://www.nytimes.com/2007/01/15/business/media/15everywhere.html What is Advertising 29 during a 14 minute block of the Miss Universe Pageant ( one commercial break up to but not including the next ) What is Advertising? Advertising is ubiquitous, and all around us. What is Advertising? Last year, US advertisers spent over $117 billion. That was a 9 percent drop from 2008. What is Advertising? Why so much advertising? What is Advertising? Whats the point? Why? What is Advertising? Thats part of what this class will address.... What is Advertising....? Advertising is a paid form of persuasive communication that uses mass and interactive media to reach broad audiences in order to connect an identified sponsor with [a target audience] and provide information about products, goods, services and/or ideas* * Your book. With a bit of editing from your professor. What is Advertising. Whats That? What is Advertising. Advertising is a paid form of persuasive communication that uses mass and interactive media to reach broad (mass) audiences in order to connect an identified sponsor with [a target audience] and provide information about products, goods, services and/or ideas* 1: Paid for.... 2: Identified Sponsor 3: Reaching a Broad Audience 4: Intends to inform or Persuade 5: [usually] using non-personal mass media What is Advertising. OR more exactly, what is GOOD advertising? Well, dont drop the class and youll find out. Principals of Advertising Syllabus: On Sakai! Principals of Advertising Course Overview To explain advertising and its role in society and business. To help you understand how an advertising campaign is created from start to finish, from strategy to creative to evaluation. You will understand how to measure advertising success. understand how to measure advertising success....
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chapter 1 powerpoint - Advertising University of Florida...

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