chapter 3 discussion ppt

chapter 3 discussion ppt - Chapter 3 i)1scu ss1 on, DebAt e...

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Unformatted text preview: Chapter 3 i)1scu ss1 on, DebAt e 0R WHA7 EVE R. . . . Advertising & Society adv3008 Advertising & Society Political Advertising LBJ: Daisy Ad http://www.youtube.com/watch?v=Er5h_TXun6o Willie Horton http://www.youtube.com/watch?v=Io9KMSSEZ0Y&feature= related Rick Scott Chapter 3 Advertising in Society advertising Advertising & Society Controversial Advertising "Nothing comes between me & my Calvins" advertising Chapter 3 Advertising in Society Advertising & Society Controversial Advertising Dolce & Gabbana advertising Chapter 3 Advertising in Society Advertising & Society Controversial Advertising More sex in advertising advertising Chapter 3 Advertising in Society Advertising & Society Co ited Colors of Benetton Unntroversial Advertising advertising Chapter 3 Advertising in Society Advertising & Society Co ited Colors of Benetton Unntroversial Advertising advertising Chapter 3 Advertising in Society Advertising & Society Co ited Colors of Benetton Unntroversial Advertising advertising Chapter 3 Advertising in Society Advertising & Society Co ited Colors of Benetton Unnt ro ve rsial Ad ve rt isi ng After awhile, the provocations were no longer provocative. And, by the way, the primary goal of our advertising never was "use provocation as a means to sell more products." It was supposed to provide a new definition of communication." "Traditional advertising bears the risk of working like a drug. That means: if you freeze the budget, the revenues shrink as a result. Our advertising is not intended to fuel the success of a few individual products. Instead, it is supposed to strengthen the name of our brand." Chapter 3 Advertising in Society advertising Advertising & Society Controversial Advertising Product Placement/Retail advertising Chapter 3 Advertising in Society Advertising & Society Legal Issues Define "Commercial Free" Lawsuit was from one man in one state advertising Chapter 3 Advertising in Society Advertising & Society Legal Issues McDonalds (UK) Fries not made as advertised advertising Chapter 3 Advertising in Society Advertising & Society Legal Issues Panasonic B2B Advertisement advertising Chapter 3 Advertising in Society Advertising & Society Legal Issues advertising Chapter 3 Advertising in Society ...
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