chapter 7 ppt - Advertising Strategy Advertising Strategy...

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Advertising Strategy
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Advertising Strategy Strategy and Strategic Planning Strategic Planning: The Process of identifying a problem  that can be solved, then determining  objectives , deciding  strategies , and implementing the  tactics  to solve that  problem. Strategic Planning is a process.
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Advertising Strategy Strategy and Strategic Planning Strategic Planning: The Process of identifying a problem  that can be solved, then determining  objectives , deciding  strategies , and implementing the  tactics  to solve that  problem. Strategic Planning is a process. Goals:  Solutions to the problem Objectives:  Measureable things to accomplish to support  goals Strategies:  Methods to accomplish the objectives Tactics:  The actions that you do to make the plan happen K.T.S. P192- 3
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Advertising Strategy The Business Plan Advertising plans are part of a Marketing Plan Marketing Plans are part of a Business Plan Business Plans can be unit-based, or a corporate  strategy
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Advertising Strategy The Business Plan
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Advertising Strategy Process (Professor)
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Advertising Strategy Process (Text)
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Advertising Strategy A Typical Document (Professor) 1. Situation Analysis I. II. SWOT III. Key Pro blems 2. Strategy Goals Objectives Strategies Tactics 3. Audience Profile 4. Media Selection 5. Budget 6. Evaluation Criteria, Vendors, Etc
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Advertising Strategy Opportunities and Threats (External) Strengths:  Positive traits, conditions and situations  Weaknesses : Negative traits, conditions and situations Opportunities : Places where brand can develop an  advantage Threats : Outside influences that can leverage weaknesses Leverage  Address  Weaknesses and Threats
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This note was uploaded on 02/14/2011 for the course ADV 3008 taught by Professor Weigold during the Spring '08 term at University of Florida.

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chapter 7 ppt - Advertising Strategy Advertising Strategy...

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