chapter 8 - 9 ppt - Traditional Media Traditional Media...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Traditional Media
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Traditional Media Defined Traditional Media Established Media  Stable Predictable NonTraditional* “Born” in the last 2 decades Not well established Unstable trends and use Difficult to predict * How do we define, “traditional” vs “non-traditional”? Note: I might deviate from your text a bit more than normal here. This offers  opportunity for discussion regarding differences between me and the text
Background image of page 2
Traditional Media Issues Traditional Media vs New Media Stable vs. Unstable? Interactive vs. Non-Interactive? Digital vs. Non-Digital? Two-Way vs. One-Way Thursday’s Class will feature more discussion on this topic.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Traditional Media Issues Traditional is unstable….? Media Consumption in the past 3 TV networks/channels a radio station or two one newspaper a few magazines Media Consumption Today 500 Channels/dozens of networks iPods, HD Radio, Internet Radio Newspaper readership declining, Internet Consumption Kindle, iPad, etc
Background image of page 4
Traditional Media Issues Traditional is unstable….? Media Consumption in the past 3 TV networks/channels a radio station or two one newspaper a few magazines Media Consumption Today 500 Channels/dozens of networks iPods, HD Radio, Internet Radio Newspaper readership declining, Internet Consumption Kindle, iPad, etc Consumer’s Media Consumption is and will be  Changing!
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Traditional Media Defined Traditional Media (for this class) Print  Newspapers Magazines Electronic/Broadcast TV Cable Terrestrial Radio Out of Home Billboards Signs Posters Packaging
Background image of page 6
Traditional Media Print Media Newspapers:  Measurement – Circulation Examples:  (Papers of Record) - New York Times, LA Times, Washington Post (Local or Regional Papers) – Alligator, Gainesville Sun, Orlando Sentinel  Advantages Disadvantages Use When/For* Good Market Coverage Good for people  information seeking
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 20

chapter 8 - 9 ppt - Traditional Media Traditional Media...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online