Unformatted text preview: • Know the pros and cons of using each media • What kind of newspaper advertising is there? • What are the types of magazines? • What is directory advertising • What is packaging in terms of advertising? • What can affect billboard advertising • Know what OOH advertising is. Know what outdoor advertising isn’t. • What is a PPM? • How is the Radio and Television Advertising day segmented? • Share of Voice is • CPM GRP and other measurement terms • Contact Point / Touch Point • Issues with measurements. Why is “frequency” problematic? • What advertising mediums are cost efficient, costly, etc • Subscription vs Broadcast TV & Radio • Internet advertisement types and measurements • Search Engine Optimization • What is a Media Kit? • Advertainment, Viral Ads, Guerilla Ads, etc • Key players in media and media buying...
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- Spring '08
- Advertising, advertising budgets, Professor DiPasquale Principals, measurements Search Engine, Radio Internet advertisement