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Unformatted text preview: Know the pros and cons of using each media What kind of newspaper advertising is there? What are the types of magazines? What is directory advertising What is packaging in terms of advertising? What can affect billboard advertising Know what OOH advertising is. Know what outdoor advertising isnt. What is a PPM? How is the Radio and Television Advertising day segmented? Share of Voice is CPM GRP and other measurement terms Contact Point / Touch Point Issues with measurements. Why is frequency problematic? What advertising mediums are cost efficient, costly, etc Subscription vs Broadcast TV & Radio Internet advertisement types and measurements Search Engine Optimization What is a Media Kit? Advertainment, Viral Ads, Guerilla Ads, etc Key players in media and media buying...
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This note was uploaded on 02/14/2011 for the course ADV 3008 taught by Professor Weigold during the Spring '08 term at University of Florida.
- Spring '08