last lecture - PGA 2011 summer internship: email Fiona...

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PGA 2011 summer internship: email Fiona Lecture 14: Corporate Culture and Communication Corporate Culture: Underlying belief and value structure of an organization collectively shared by the employees and symbolically expressed in a variety of overt and subtle ways “This is how we do things here” Googleplex Johnson and Johnson credo “We are responsible…” Corporate culture is a set of beliefs and values “Don’t be evil” – google Corporate cultures is a means of control: RULES (policies, regulations, job descriptions) and VALUES (customer first) Corporate culture is a type of community Check company website: public cultural values in mission/vision statement Image of CEO and corporate leaders – reputation Annual report / letter to shareholders Internal communication structure: flat/hierarchal, newsletter/intranet, blogs, podcasts, Twitter Brand: logos, image, slogans DEFENSIVE (COLD) Evaluative (blaming) Manipulative Indifferent to personal needs Superior (power structure)
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last lecture - PGA 2011 summer internship: email Fiona...

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