Techniques of Persuasion

Techniques of Persuasion - The objective of any act of...

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Techniques of Persuasion Logos, Pathos, Ethos-appeals Logos-logical appeal Ex. facts, figures Pathos-emotional appeal better in business because it is quickest route Ethos-credibility appeal Ex. celebrities
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Unformatted text preview: The objective of any act of persuasion is to get someone to act in accordance with our wishes YOU ATTITUDE-it is what is best for YOU Convince Aniruddha that the Earth is flatfor TUESDAY...
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This note was uploaded on 02/14/2011 for the course GEB 3213 taught by Professor Coe during the Fall '08 term at University of Florida.

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