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Chapter 12 - – Ethnic vernacular – Regionalism –...

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Chapter 12 Using Words Well Professor Krueger
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Oral vs Written Oral style is more personal than written style Less formal than written style Shorter words and phrases Less precise than written Oral style is more repetitive than written style
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Using Words Effectively Use specific concrete words that appeal to our five senses. Simple Words Use Words Correctly Think of not just literal meaning, but also connotation
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Adapting Your Language to Diverse Listeners Use Language that your Audience will understand Jargon
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Unformatted text preview: – Ethnic vernacular – Regionalism – Standard English Use Language Appropriately Avoid Words that can seem biased Crafting Memorable Word Structures Can be broken up into quality soundbites Stylistically distinctive Creating Figurative Images Similes, metaphors, personification Crafting Memorable Word Structures continued… Creating Drama – Use suspense – Reverse Word Order – Use simple words Creating Rhythm – Repetition – Parallelism – Antithesis...
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