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Unformatted text preview: Chapter 13 Delivering Your Speech
Professor Krueger Is Delivery More Important Than Content? Aristotle believed that a battle should be fought on facts of cases alone Cicero, a great orator, believed that one with great delivery skills will overcome anyone, no matter what the mental capacity Today, communication leaders believe that both content and delivery contribute to speaking effectiveness. The Power of Speech Delivery Your nonverbal factors such as your eye contact, posture, vocal quality, and facial expression play a major role in the communication process. As much as 65% of the social meaning of messages is based on nonverbal expression. An audience believes what it sees more than what you say. Listeners Expect Effective Delivery Nonverbal Expectancy Theory states that people have certain expectations as to how you should communicate. If you don't' behave as people think your should, your listeners will feel that you have violated their expectations. Therefore , if you have a poor delivery, you will lose credibility. Audiences expect a good speech to be well delivered. Listeners Make Emotional Connections Through Delivery Emotional Contagion Theory people tend to "catch" the emotions of others. If you want your listeners to feel a certain emotion, then it's important for you to express that emotion yourself. Methods of Delivery Manuscript Speaking examples include press statements, Presidential addresses Memorized Speaking may be used at some unique times such as when you accept an award; however, should try to be avoided and manuscript speaking used instead. Can seem very stiff. Impromptu Speaking examples include responding to a question from a teacher, when debating, when answering a question during an interview. Impromptu Speeches "Good impromptu speech takes about three weeks to prepare." Mark Twain The Reverend Jesse Jackson was able to effectively use principles and skills to enhance his speeches and make him one the best contemporary impromptu speakers. The Communication Teachers' Preference Extemporaneous Speaking speaking from a written or memorized speech outline without having memorized the exact wording of the speech You rehearse this kind of speech so that you know the key ideas and organization. Want to give your audience the idea that the speech is being created as they listen to it. How to master the extemporaneous delivery style Early rehearsal when first rehearsing, use as many notes as you need to help your remember your ideas. Each time you go through your speech, rely on less notes. Later rehearsal if you find yourself starting to use the same words each time your rehearse, then stop rehearsing or consider other ways of expressing your ideas Final rehearsal revise your speaking notes so that you need only brief notes or only notes for lengthy quotations Characteristics of Effective Delivery Eye Contact there have been studies that show the relationship between speaker eye contact and credibility. Speakers with less than 50 percent eye contact unfriendly, inexperienced, uniformed and non honest. Gestures help emphasize or reinforce your verbal message. Movement movement should be consistent with the verbal content of your message. It should make sense and not seem like aimless waundering. Characteristics continued... Posture studies have shown that the way you carry your body reflects your credibility as a speaker. Facial Expression your facial expression should naturally vary to be consistent with your message. Vocal Delivery includes pitch, speed rate, pauses, volume, pronunciation, articulation and general variation of voice. Good Appearance if you violate the audience's expectations about appearance, you will be less successful in achieving your purpose. Audience Diversity and Delivery Avoid an ethnocentric mind set Consider using less dramatic for predominately highcontext listeners Consult with others speakers who have presented to your audience Monitor your level of immediacy with your audience Monitor your expression of emotion Know the code Rehearsing Final Tips Finish drafting your speech outline at least two days before your speech performance Before you prepare the speaking notes to use in front of your audience, rehearse your speech Time your speech Prepare some speaking notes Rehearse your speech standing up If you can, present your speech to another person so that you can practice establishing eye contact Rehearse using all of your presentation aids Practice good delivery skills while rehearsing ...
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- Fall '08