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Unformatted text preview: Chapter 15 Speaking to Inform
Professor Krueger What does an informative speech do? Shares information with others to enhance their knowledge or understanding of the information, concepts, and ideas you want to present. You do this by defining, illustrating, clarifying, or elaborating on a topic. You are teaching someone something you know. Goals of Informative Speech Speaking to enhance understanding Speaking to maintain interest Speaking to be remembered One day after hearing a presentation, most audience members will remember only about half of what they were told. Two days later, they will only remember 25%. Your job as an informative speaker is to improve these stats. Types of Informative Speeches Speeches about Objects (something tangible) Speeches about Procedures (how something works) Speeches about People (famous or little known) Speeches about Events (major occurrences or personal experiences) Speeches about Ideas (often abstract and generally discuss principles, concepts, or theories) See page 340 in textbook Strategies to Ehance Audience Understanding Speak with Clarity Use Principles and Techniques of Adult Learning Clarify Unfamiliar Ideas or Complex Processes Use Analogies Use Vivid Description Use a Word Picture Use Effective Visual Reinforcement Strategies to Maintain Audience Interest Establish a Motive for Your Audience to Listen to You Tell a Story Present Information that Relates to Your Listeners Use the Unexpected Ways to Enhance Audience Recall Build in Redundancy Make Your Key Ideas Short and Simple Pace Your Information Flow Reinforce Key Ideas ...
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- Fall '08