Chapter_16 - Chapter 16 Understanding the Principles of...

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Chapter 16 Understanding the Principles of  Persuasive Speaking Professor Krueger
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Why just inform? We often provide new insight so that it affects people’s attitudes and behavior. If information is coupled with strategies to persuade, then the chances of success increase. With persuasion, you are asking your audience to make a choice: to respond or not to respond to your message.
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Goals of Persuasive Speeches Change or reinforce an attitude. Change or reinforce a belief. Change or reinforce a value. Change a behavior.
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You are Asking your Audience to  Respond to Questions.
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Question of Attitude A question about the favorable or unfavorable disposition toward something.
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Question of Belief Also called a change, reinforcement of fact . A question about the truth or falsity of an assertion.
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Question of Value A question about the worth, rightness, morality, and so forth of an idea or action. Enduring concept of right or wrong.
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This note was uploaded on 02/14/2011 for the course COMM 100 taught by Professor H during the Fall '08 term at George Mason.

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Chapter_16 - Chapter 16 Understanding the Principles of...

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