Chapter+Eight_shortened

Chapter+Eight_shortened - Marketing 350 Fall 2010 Chapter...

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Click to edit Master subtitle style Marketing 350 Fall 2010 Chapter Eight: Product and Service Concepts
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Chapter 8 Product and Service Concepts Ø Product -- “An idea, physical good, service or “Need satisfying
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Products Ø Marketing mix element— includes: Ø Definition includes both Ø Effective product strategy –>
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Three Types of Marketing for “Service” Companies Ø Company and customers
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Three Types of Marketing for “Service” Companies Ø Company and employees
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Three Types of Marketing for “Service” Companies Ø Employees and customers » “Interactive marketing”
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Three Types of Marketing for “Service” Companies » Interactions provide both: (1) technical quality = (2) functional quality =
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Classifying Products Consumer goods Ø Convenience goods -- Ø Shopping goods --
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Classifying Products Consumer Goods (continued) Ø Specialty goods --
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Derived demand Classes 1. 2.
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Chapter+Eight_shortened - Marketing 350 Fall 2010 Chapter...

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