Chapter+Ten_shortened

Chapter+Ten_shortened - Marketing 350 Dr. Bill Bearden Fall...

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Click to edit Master subtitle style Marketing 350 Dr. Bill Bearden Fall 2010 Chapter Ten: Channels of Distribution 2/14/11
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Channels of Distribution An element (place) of the Ø Combination of who perform the required activities to link producers
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Channels of Distribution (cont.) Ø Provide place and Ø Channels are comprised of intermediaries typically
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Channels of Distribution (cont.) Ø A system of
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Channels of Distribution (cont.) Ø Changes to distribution » Channels are more permanent » Sunk costs
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Channels of Distribution (cont.) Ø Common criticism » “Cut out Ø Parties must
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Flows Within the Channel Ø Physical product -- Ø Title -- Ø Promotion -- Ø Payment -- Ø Orders -- Ø Information --
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Nature of Marketing Channels Ø Retailers sell to Ø Wholesalers sell to retailers,
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Functions Performed by Marketing Channels Ø Manufacturers produce Ø Consumers want spread out over time and locations.
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Marketing Channels (cont.) (1) Marketing communications 1. 2.
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Chapter+Ten_shortened - Marketing 350 Dr. Bill Bearden Fall...

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