Chapter+Three_shortened

Chapter+Three_shortened - Marketing 350 Fall 2010 Chapter...

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Click to edit Master subtitle style Marketing 350 Fall 2010 Chapter Three: The Marketing Environment
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Proctor and Gamble Mission Statement/Purpose “We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our
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P&G’s Evolving Marketing Mix Ø Influences » Internet » Retail » Decisions made more » Research cycles
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P&G’s Evolving Marketing Mix Ø Influences (continued) » Laggards hurt » Success of » Ever-expanding » Shift in power to
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P&G’s Evolving Marketing Mix Ø Product (Tide, Bounce, Cascade, etc.)
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P&G’s Evolving Marketing Mix Ø Distribution » Tend to existing » Emphasize partnerships » Must still consider
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P&G’s Evolving Marketing Mix Ø Pricing » Focus on » Consider retailer
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P&G’s Evolving Marketing Mix Ø Promotion » Advertising » Personal Selling » Trade promotions » Less emphasis on
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Environment Ø Marketing Environments 1. 2.
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Chapter+Three_shortened - Marketing 350 Fall 2010 Chapter...

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